This week alone, there’s been an editorial purge at the Los Angeles Times, the Village Voice announced an end to its print publication and fan favorite and self-proclaimed feminist filmmaker Joss Whedon was arguably smeared by an essay written by his ex-wife in the pages of … the San Francisco Chronicle, a trending tidbit which caused his online fan group to totally disband within hours of publication. With today’s fast-moving media developments, including the President’s Tweets, Facebook’s new video platform and LinkedIn under Microsoft, being media savvy requires study and contemplation.
Balancing, integrating and making the best of today’s media is the focus of my fall social media course. Lessons include: fundamental features, safeguarding and managing your reputation, planning for the long term across multiple platforms, pitfalls and putting visuals into a proper context. We work through several different scenarios and, using past and current examples, role-play and practice various drills. The premise is producing media in one’s self-interest.
The 10-week course, Maximizing Social Media, runs from 6PM, Monday, September 11th through November 13th at Burbank Adult School’s San Fernando Valley campus near Bob Hope Airport. Besides basic tutorials, visual presentations, demonstrations of various sites, apps, tools and content, every student gets an opportunity to test, examine and evaluate his social media presence and production. Space is limited (and last semester’s waiting list was long), however, so it’s best to register early to reserve a seat in class.
My writing course tends to fill up, too, and I’m planning to invite more published authors as guest lecturers this fall. Generally, Writing Boot Camp includes adult students that write for work and as screenwriters — one writer in this summer’s class came in with what he described as writer’s block and now reports on my ‘alumni’ Facebook page that he’s writing and outlining a new movie script — studio script readers, actors, comedians, studio executives, talent scouts, managers and agents as well as coaches, instructors, published authors and others.
My Writing Boot Camp begins at 6PM on Tuesday, September 12th.
The series is an immersion in the writing process as a progression in six key steps. Students read their work aloud in an analytical, encouraging and purposeful class. As the instructor, I read and examine each student’s writing, offering notes, suggestions and feedback. Additionally, each student who completes my 10-week Writing Boot Camp earns admission to my closed writing group on Facebook, a networking and productivity center for tips and leads on publishing and production and literary, entertainment industry and other opportunities, resources and related events such as the LA Times Festival of Books and TCM Classic Film Festival.
Maximizing Social Media is a relaxed, exhaustive series covering essential media brand management. Lessons include how to foster an enduring social network. Every class features visual display or demonstration, as well as opportunities for guided instruction and screenshots. Register online for Maximizing Social Media here. The 10-part Writing Boot Camp takes place this fall at the same campus.
Register for Writing Boot Camp