Summer courses in suburban Los Angeles are open for registration (see links from both images for prices, dates and details). As I finish teaching the spring semester’s lessons, I’ve come to understand the challenges of instructing adults that work, create and write as talent, social media managers and lawyers as well as entrepreneurs, screenwriters and authors.
The productive adult in today’s anxiety-ridden culture faces less freedom, stagnant growth and wages and higher inflation. Also, there are multiple and chronic distractions. So, I notice that today’s adult student faces greater difficulty making a mental effort. Whatever their educational background, students enjoy unparalleled technological advantages yet, at the same time, they suffer from an unmitigated assault on the intellect. Of what value is a powerful computer in your pocket, let alone its best features and apps, if you’re bombarded with notifications and distractions that tempt you to blank out? Though my classes are neither especially demanding nor rigorous, most of my students tend to flame out. Certain students buckle at any sign of an expected expenditure of effort.
I give a few assignments in both the media and writing courses, yet few students distinguish themselves with an endeavor of exceptional work. The ones who do tend to be extremely goal-oriented and rational. The best choose to consider new ideas. Conversely, the worst choose the opposite; one student this semester attended half the classes, didn’t do the assignments and wanted to argue about the premise of the course. However, another student reports achieving the goal to add customers through the outreach I’ve instructed for using LinkedIn. The same student reports increasing business revenue using Facebook as demonstrated in the class. Another writing student made a major, creative breakthrough with last week’s final writing assignment. The upshot is that it’s getting harder — but diligence pays off.
Summer lessons for my Writing Boot Camp, in which I guide the student through what I call a pre-writing phase and a proprietary six-point process, begin later this month.
Balancing, integrating and making the best of socializing in today’s media is the focus of my social media course. The premise is that the student is a social being and ought to strive to leverage social media sites, tools and apps to advance his or her self-interest.
The four-session series, Maximizing Social Media, starts next month and runs Mondays in June in the San Fernando Valley at an adult educational campus near Bob Hope Airport. It’s been several years since I was first contracted to create stories and campaigns for business and celebrity brands across multiple platforms in social media. I recycle what I learn in the lessons using a combination of research and writing assignments, live demonstration and audio-visual instruction.
This summer’s Maximizing Social Media is concise. The more intensive series covers essential social media management principles with privacy, branding and a sense of purpose in mind. And, while general lessons include how to create and activate an enduring, rewarding social network, each class features slide show displays and customized live social app or site demonstrations (with the student’s consent), as well as opportunities for one-on-one personal instruction. Register online for Maximizing Social Media.