I am offering new courses and workshops this spring and summer.
This week, I am giving a free workshop on branding at the Los Angeles Marriott Burbank near Burbank’s Bob Hope Airport. Attendance to the 90-minute class, which includes visual presentation and Q & A, is included in admission for the Valley Business Expo ’15 ($10 admission; register here) sponsored by the Valley Economic Alliance (VEA), sponsor of my recent Fitness for Business series.
As a featured speaker, I will teach the principles of branding in the expo hall twice: at 11 am and again at 1 pm. My thesis that branding is the intersection of who you are and what you do applies to artists, entrepreneurs and executives at companies, organizations and institutions and I address and discuss several branding examples. But the focus is on business and brand development, so it is best to come prepared to work on your own brand.
During the branding class at the expo, I plan to announce and explain my new Fitness for Business series at the VEA‘s San Fernando Valley headquarters, where I will teach a new round of classes on creating, fueling and maximizing best work habits and practices and various media classes.
Among the new workshops are classes in social media, blogging and an intense workshop I call Writing Boot Camp. I will also teach a popular class I created in 2014 for my series at Mood U School, “How to Plan an Event with Panache”, which is inspired by one of my favorite plays, Edmond Rostand’s Cyrano de Bergerac, in which I explain, examine and break down the essentials of planning and staging the perfect party, show, event, conference or meeting.
The fee for each VEA-sponsored workshop is $20.
My 10-week All About Social Media course at the Henry M. Mingay campus of Burbank Adult School continues this month. The same course will be offered this summer in a condensed, 6-week course beginning on June 1. I cover the principles of proper social media management and I update and incorporate lessons, pitfalls and tips from my storytelling through social media for artists, companies and organizations.
Stand by for registration details for the above and follow me on Twitter (or like me on Facebook) or subscribe to my free e-newsletter to get updates, as I’m planning to add more classes, when I’m not writing and helping customers to create, build and manage enterprises, in the future.